Interesting stats from Spring Wine Fair 2010

Customers at the Spring Wine Fair, 2010

Last week was our eagerly anticipated Spring Wine Fair, where punters got the opportunity to taste up to 77 different wines, and to have an informal chat with some of our biggest and best suppliers about the wines they represent. The evening was a big success, both in terms of profitability for ourselves, and more importantly, in terms of customer satisfaction. We’ve been getting rave reviews from everyone we speak to when they visit us in the shop. Not only was the evening fun, but people found it genuinely useful for their improving their own knowledge of wine and narrowing down particular styles that they prefer.

Suppliers at the Spring Wine Fair, 2010

The suppliers present included Boutinot (Deborah Brooks), Grupo Codorniu (David Pickering), Fells Wines (Sandy McDonald), Enotria Wines (Stephen Lane), De Bortoli Australian Wines (Keith Stone), and Discovery Wines (Paul Shackleton). There were also some of our favourite wines from Ehrmann’s, Vinoceros, and Morecambe Bay Wines open, which we represented on their behalf.

My favourites that I tried myself on the night include the cracking Recchia Valpolicella Ripasso, our new Salvano Barbaresco Riserva 04, Glen Carlou Syrah 05, Ricasoli Brolio Chianti Classico 07, Torres ‘Natureo’ 09, Vina Pomal Reserva Rioja 04, and Alasia Brachetto del Acqui Rosado 09. I’ll be blogging about some of these in the coming weeks as they arrive in-store (some are brand new wines to us, and are not yet on the shelves) so I can snap a photo of them and give you some further background details. If you attended, do get in touch and let me know your own favourites, and what you thought of any of mine that you tried. You can leave a comment on this post, tweet me, e-mail me (Ben@thewineyard.co.uk), or find me in-store most days as well of course.

Some quick stats about Friday’s event:

  • We sold 134 bottles: That’s 99.375l of wine (includes 3 half bottles of desert wine)!
  • 56% of that was red wine, 34% white, and 10% rose.
  • Of the wines opened to taste, 53% were red, 41% white, and 6% rose.
  • The most popular region on the night was Argentina, taking credit for 22% of the evenings orders. Australia was a close second, with 21%, and France third on 19%. Italy gets an honourable mention for 4th on 16%, the rest were all less than 5% each.
  • The most-ordered individual wine was a long-standing favourite of ours: Mas Barrau Cabernet Franc (France), single-handedly accounting for a whopping 10% of all orders. 2nd and 3rd were both Trapiche wines (Argentina): Astica Sauvignon Semillon, and Astica Merlot Malbec.
  • The average spend per bottle was £7.56 (There was 10% off on all orders on the night, so the average value was approximately £8.40/bottle). [tweetmeme source=”TheWineyard”]
  • The most expensive individual bottle ordered was Glen Carlou Syrah 05 (£16.49). The cheapest was Vistamar Carmenere 09 (£5.25).
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