Twitter Tasting: US Craft Beers Part I

20/5/2010, 8pm – UPDATE: We’ve been absolutely bowled over by the unanticipated level of demand we’ve had for the tasting packs in the last 24 hours. Unfortunately, we’ve now completely sold out of Anchor Bock, and will be unable to get any more in before the tasting. If you’d still like to take part, we’re selling tasting packs with the other 4 beers in, along with the background info booklets, for £9.25. Any packs that were already pre-ordered will of course still have the full set of 5 beers when collected.

I’d like to take a moment to extend a genuine and heartfelt thank you to everybody who has been so enthusiastic and supportive of this little project of mine. The comments and RTs that have been flying around and coming in on Twitter have been incredibly generous and kind, and are deeply appreciated. Rest assured, these tastings will become a regular feature of my Tweeting in the weeks and months ahead. I hope you all thoroughly enjoy yourselves come Saturday, and will be back for more in the future. Cheers!

Twitter Tasting Packs: 5 fantastic beers, background notes on the breweries and their brews, and information about Twitter and how it works, all for £11. Plus you get to be part of the collision between beer tasting and social media! What could be better?

Last weekend saw our very first online beer tasting go off without a hitch. A group of us all got hold of a few bottles of the fantastic beers made by the chaps at BrewDog, and tasted our way through 6 of their range, exchanging comments, observations and comparisons as we went, all through the magical medium of Twitter. Not only did it end up being a fun night, trying some very unusual and wonderful beers, but it also proved pretty popular and got noticed by a few who weren’t taking part.

So in response to demands for more of the same for others to join in with, this coming Saturday (22nd May), we’ll be doing it all over again, but this time with some of America’s finest craft beers that are currently doing the rounds in the UK. There was actually 10 beers to choose from that we stock, from 4 different breweries, but to avoid getting too carried away for one evening, I asked our followers on Twitter to choose 2 of the breweries to go with for this tasting, leaving the other 2 for another night.

With a whopping 67% of the vote, the decision has been made to taste the Anchor and Flying Dog beers this weekend. These are two of America’s best-known craft beer producers, creating iconic and unique premium beverages for discerning drinkers far and wide.

The Anchor brewery in San Francisco is world-famous for it’s Anchor Steam Beer which it has been producing since 1896. Every beer is virtually hand-made, in the most traditional of manners, and has been the benchmark of American brewing for generations. Their website is very well put together, and provides lots of background information on the brewers and their story for those of you who are interested.

Our other brewery providing Saturday night’s delights is anything but traditional; a collaborative effort first started in 1983 in a Brewpub in Aspen, Colorado, the Flying Dog project has included the likes of Hunter S. Thompson and Ralph Steadman amongst its number. Anything but conformist, the Flying Dog beers are original and unique, and considered to be amongst the best in the world. Marketed with Ralph’s controversial artwork adorning the bottles, the beers certainly stand out on a shelf, and over 500,000 cases a year are shipped worldwide from their Maryland facility.

The lineup:

So how do you take part I hear you ask? Dead simple really. Pick up a bottle of each of the beers from the lineup (or just the ones you like the look of, you don’t have to do them all), either from ourselves or another beerspecialist if we’re hard to reach. We’re doing ready-made packs of all 5 beers, along with background notes on the breweries & brews, and info about how Twitter works. All you need to do is call in and ask for a Twitter Tasting Pack, and have £11 ready.

Twitter Tasting Packs, ready and waiting for collection. Let me know you're coming in, and get your own personalised pack made up, including your own avatar and personal tweet written on the side of the box. ;)

Once you’ve got your beers, make sure you have a Twitter account set up and good to go (visit Twitter.com if you don’t already, and follow the sign up process). Look us up (We’re @TheWineyard) and start following us so that you can see my tweets, and feel free to tweet back anytime – I love to chat about anything and everything, not just beer and wine. Come Saturday evening, punch ‘#wineyardtasting’ into the search box on Twitter, and stay on that page. Once we get underway, new messages will start appearing at the top of the search results as others begin tweeting. Crack open your bottle of Anchor Steam around 8pm, type a little tweet with any thoughts (“ooh this smells good” or “What an interesting colour” for example, and make sure you include the phrase ‘#wineyardtasting’ with no spaces in the message so we can all see it show up. Watch what everyone else is saying, and start replying to them, remembering to include ‘#wineyardtasting’ in each message. You’ll be making new beer buds in no time.

Confused? Don’t worry about it, just drop me a tweet (@thewineyard) or an email (Ben@thewineyard.co.uk) with any questions and I’ll do everything I can to help you get set up for a beery night of social media! Any thoughts or comments on the event in general, please do add a comment below.

Tweeps taking part:

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4 Responses to “Twitter Tasting: US Craft Beers Part I”

  1. Phil Blades Says:

    Great idea – I’m in – might be a challenge to find the beer here in Italy, but I will try. I love Anchor!

    • thewineyard Says:

      Our first international participant! Exciting times. Let me know how you get on, and if you’re stuck for local suppliers, the internet’s always worth a look. :)

  2. Ann Hawkins Says:

    I’m not a fan of beer but I love your approach to using Twitter in such a creative way – its fabulous and you deserve lots of success. I’m going to tell some friends who run a radio show and include a social media section – I’m sure they’ll wan to interview you!

    • thewineyard Says:

      Thanks very much! That’s very kind of you to do. I’m having a blast organising it all, got to get some forward planning done now and organise the next 2 or 3 events so we can start publicising them more effectively, given the level of interest we’re receiving. :)

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